Color is a visual element that enhances the presentation of your brand in a competitive market. It is an integral factor in making a product’s packaging distinctive to capture customers’ attention. The use of excellent color combinations can trigger emotions, feelings, and thoughts about your products to impact the buying decision.
It’s a fact that 85% of customers purchase products based on the packaging color combinations. You need to select the ideal color for custom bakery packaging boxes to make your products unique in the competitive market. It is important to learn how to choose the perfect color palette for your brand to describe your products and build a distinctive brand identity.
How To Select The Ideal Packaging Colors For Your Brand?
It is important to understand customers’ purchasing behavior, which allows you to choose the ideal packaging colors for your brand. You need to consider important factors when picking a suitable shade of color for packaging.
Consider Customer Preference
It is important to conduct research on the customers’ behaviors to select the ideal color combinations. You need to consider the target market and customers’ requirements for the branding of your product packaging. Education, economic status, gender, and age of the consumers for creating visually appealing packaging. For instance, McDonald’s classic yellow and red colors represent the youthfulness and energy needed to engage the target customers.
Product Presentation
It is essential to consider the representation of your products when manufacturing packaging to elevate your brand and attract customers. For instance, the packaging color of a shampoo brand represents the composition of shampoo.
Become Unique In A Competitive Market
You need to make your products distinctive to capture potential customers’ attention. It’s necessary to select a unique color to differentiate your brand in the competitive market. For instance, Pepsi and Coca-Cola use contrasting colors such as blue and red.
Convey The Purpose Of The Product
The elegant color communicates your brand messages to the customers. You need to find the purpose of your product to convey a relevant message. For instance, Apple uses the classic white color to showcase premium products.
Ensure Branding
It is crucial to keep branding in mind when focusing on the brand voice. Your brand story must be conveyed in a seamless approach through the design and color combination. It is important to reveal your company in an excellent way. For instance, T-Mobile uses a hot pink logo to differentiate itself from other mobile brands in the market.
Prefer Cultural Preferences
It is essential to consider the cultural meanings of different colors. You can easily understand the potential customers’ heritage and culture to choose the ideal color combinations. For instance, red is a symbol of good luck in China.
Ensure Consistency With Font And Design
It is necessary to ensure that your colors must align with the font and design of your packaging. You need to be very creative to ensure the uniqueness and attractiveness of the product packaging for your brand. An ideal font is a good way to convey a magnificent message to your customers.
Use Core Brand Colors
It is essential to stick to the fundamental colors for your product packaging. You need to ensure consistency in colors to enhance the brand identity in the competitive market. This means that customers will also recognize a business because of the color scheme of your product packaging. For instance, Maaza maintains red and yellow colors to ensure the ultimate consistency of branding.
Packaging colors meaning will help you craft compelling packaging for your brand. Color is an important consideration that accounts for all important factors.
The Psychology Of Packaging Color
Different colors influence different human behaviors. A brighter color decreases the seriousness of a product packaging. Black color elevates the sophistication of product packaging. A red color creates a sense of attention.
White
- Attributes: Purity, elegance, simplicity
- Brands: Dove, Apple
This color is used to showcase the simplicity and elegance of a product. White is also used with other colors to boost the perception of a product. That’s why white color is mostly used to create custom boxes for cakes and other bakery items.
Black
- Attributes: Authority, strength, sophistication
- Brands: Coach, Zara
Black is a symbol of luxury to showcase premium products. Moreover, this color can also be accented with different colors.
Blue
- Attributes: Serenity, honesty, harmony
- Brands: Pepsi, Gillette
It is the safest color to engage consumers of different genders and ages. You can select the ideal shade of blue to target specific consumers.
Red
- Attributes: Strength, passion, excitement
- Brands: Nescafe, Coca-Cola
Darker shades of red are ideal for professional and luxurious products. However, lighter shades are perfect for energetic products.
Green
- Attributes: Harmony, growth, security
- Brands: Green Tea, Subway
Green is a symbol of the natural and eco-friendly environment for organic products. Darker shades of green are perfect for premium products. Muted shades are symbols of nutrition.
Orange
- Attributes: Friendliness, adventure, fun
- Brands: Orange Juice, Fanta
Orange is an ideal color for optimism, confidence, and exploration. It is a difficult color that can do wonders for a brand.
Yellow
- Attributes: Energy, optimism, fun
- Brands: Amul, Lego, McDonald’s
Yellow is a great color to convey innovation and originality. Ideal packaging color to make consumers happy.
Ideal Packaging Color For Different Industries
Food and Beverage
In the food industry, red packaging for food is ideal. Green is used for natural and healthy food products. Brown-packaging food is also used to engage consumers. Therefore, you need to consider the different food packaging color codes for your brand.
Cosmetics
Blue and pink colors are mostly used in the cosmetic packaging industry. Pink packaging captivates the female consumers’ attention. However, blue is used to engage female and male customers equally.
Retail
What are the colored dots on the packaging? In the retail industry, the colored dots show the printer’s color blocks or process control patches. The packaging color depends on the nature of different retail products.
